We love glasses, and we want everyone to love them more.

We want to help reduce waste in the eyewear world by creating an alternative to overproduction and overconsumption.

In the drawers of opticians and in our homes, forgotten treasures are hidden: modern and charming glasses that still have many stories to tell. We select them, care for them through a sustainable process, and give them a second life, encouraging circularity and thus reducing waste.

Our goal is to make the most beautiful glasses accessible, in the simplest way possible.

Reframe selects only high-end frames from the best designers: marvels that have never been worn, or have been carefully refurbished and sanitized.

Each pair of glasses undergoes a rigorous authenticity check, and we guarantee their 100% originality.

Reframe is a community of people who are crazy about glasses.

Here you can exchange a pair of glasses you no longer use for credits toward the purchase of a new pair.

Here, no one pushes you to keep up with the latest trend, the latest collection…it's just you, with who you are and what you want to wear.

At Reframe, buying pre-loved glasses is not only good for the planet, it's incredibly cool!